Great ads, broken feedback loop.

If you’re a retail-first brand, your biggest sales don’t happen on your own site. They happen on Amazon, Fnac, Cultura, Walmart, Target, and other retail partners. That’s great for distribution, but it’s a nightmare for advertising (and marketing in general).

When you run Meta ads to a retailer’s product page, you lose the checkout data. Meta has no idea who bought, so it can’t optimize towards the right audiences. That means your CPMs creep up, your targeting gets fuzzier, and your return on ad spend suffers. In short you’re running great ads, but the feedback loop is broken.

Rebuild the signal

The fix isn’t more budget or more creative testing. It’s giving Meta what’s it’s missing: strong conversion signals.

By tracking key purchase-intent actions such as “Buy on Retailer” buttons, you can feed Meta the data it needs to find more buyers like them. The more quality signals Meta gets, the better it can optimize your campaigns, lower acquisition costs and deliver stronger performance.

Why Pixamp

Pixamp is built for exactly this challenge. It plugs into your Shopify product pages with retailer-specific redirection buttons. Every click on those buttons is captured and sent back to Meta in real time even if the purchase happens off your site.

The result?

• Meta can optimize on high-purchase intent signals.

• You can drive more sell-through for your retail partners.

• Retailers are more likely to reorder from you because they see visible demand.

In a nutshell, whether you sell on Amazon, Fnac, Cultura, Walmart, Target, or multiple channels, Pixamp restores the feedback loop between your ad spend and your retail sales.

Q&A

Does Pixamp work with any retailer?

Yes. As you can select the URL redirection, you can redirect to any retailer and track the click on the redirection button. So it works with all retailers (Amazon, Fnac, Cultura, Walmart, Target, Costco, Barnes&Noble, and more.)

Is Pixamp an attribution and analytics tool?

No. Pixamp is not about detailed attribution reporting. It’s about restoring the signals that make your ads perform better by helping Meta optimizing itself on purchase intent signals.

Do I need to stop my current campaigns and spend all my ad budget through Pixamp?

Not necessarily. Many brands keep a mix of campaigns redirecting to D2C website (to benefit from higher margin) and campaigns redirecting to Retailers to drive more demand.