Notes on measuring the sales your pixel can't see.
Deep dives, how-tos, and patterns on retail attribution, Meta-to-Amazon traffic, and off-site ROAS.
- What Meta's Andromeda algorithm actually is (and what people get wrong)
PixampThe Pixamp Team/What Meta's Andromeda algorithm actually is (and what people get wrong)
Meta's Andromeda update gets blamed for every CPA spike. Here's what the ads retrieval engine actually changed, and what still depends on your setup.
Read more - How smart brands keep selling when their website can't deliver in timePixampThe Pixamp Team/
How smart brands keep selling when their website can't deliver in time
When your site's shipping window closes before a holiday deadline, the smart move is routing demand to a retailer instead of pausing ads.
Read more - Highest Volume vs Cost Cap vs Bid Cap on Meta AdsPixampThe Pixamp Team/
Highest Volume vs Cost Cap vs Bid Cap on Meta Ads
A comparison of Meta's three core bidding strategies, what each is built for, and a simple framework for choosing between them as a campaign matures.
Read more - Why traditional digital marketing is failing retail brandsPixampThe Pixamp Team/
Why traditional digital marketing is failing retail brands
Retail brands are still running DTC-era marketing playbooks. Three specific mistakes explain the gap between ad spend and actual retail sales.
Read more - Breakeven ROAS explained: definition, formula, and why it mattersPixampThe Pixamp Team/
Breakeven ROAS explained: definition, formula, and why it matters
ROAS alone doesn't tell you if a campaign is profitable. Breakeven ROAS is the number that turns your ROAS into an actual profit signal.
Read more - When retailers fail at advertising, brands must take controlPixampThe Pixamp Team/
When retailers fail at advertising, brands must take control
Retailers optimize their ad platforms for the whole marketplace, not your brand. Here's why that gap forces brands to own demand generation themselves.
Read more - What happens to Meta's algorithm when you sell on retailers and don't track purchasesPixampThe Pixamp Team/
What happens to Meta's algorithm when you sell on retailers and don't track purchases
Running Meta ads to a retailer without purchase tracking starves the algorithm of the one signal it needs to optimize toward buyers, not clickers.
Read more - How to secure reorders by owning your retail demandPixampThe Pixamp Team/
How to secure reorders by owning your retail demand
Getting listed on a retailer is step one. Staying listed depends on sell-through velocity, and most brands can't count on the retailer to drive it.
Read more - How to get higher ROI by driving Meta ads traffic to retailersPixampThe Pixamp Team/
How to get higher ROI by driving Meta ads traffic to retailers
Most brands treat retail growth and Meta advertising as separate worlds. Connecting the two is where the real ROI opportunity is.
Read more - How to secure a successful product launch on retailersPixampThe Pixamp Team/
How to secure a successful product launch on retailers
The launch window is where a retail listing gets won or lost. Here's why proving demand in the first few weeks decides whether you get a second order.
Read more - How Pixamp restores ad performance for brands selling through retailersPixampThe Pixamp Team/
How Pixamp restores ad performance for brands selling through retailers
When your biggest sales channel is a retailer, Meta loses the checkout data it needs to optimize. Here's the mechanism that gets that signal back.
Read more - Why people prefer to shop on retailers rather than on your websitePixampThe Pixamp Team/
Why people prefer to shop on retailers rather than on your website
A polished Shopify store still loses sales to Amazon and Walmart. Five specific reasons explain the preference, and what a brand can do about it.
Read more - How to make retail media work when you run Meta ads to retailersPixampThe Pixamp Team/
How to make retail media work when you run Meta ads to retailers
Bidding inside a retailer's own ad platform isn't the only way to drive retail sales. Routing Meta traffic through a landing page is often cheaper and more effective.
Read more - How to fix the data gap when you send traffic to retailersPixampThe Pixamp Team/
How to fix the data gap when you send traffic to retailers
Retail-first brands lose the data the moment a customer leaves for the retailer's checkout. Here's what actually restores the signal, and what doesn't.
Read more - The hidden cost of selling on retailersPixampThe Pixamp Team/
The hidden cost of selling on retailers
Amazon and Walmart bring distribution and trust, but the trade-off is losing the customer relationship and the tracking data that makes ads work.
Read more - How to plan a Meta ad budget when you sell through retailersPixampThe Pixamp Team/
How to plan a Meta ad budget when you sell through retailers
Without checkout data, traditional budget planning breaks. Intent-based budgeting gives retail-first brands a workable metric to plan around instead.
Read more - How to run Meta ads when you don't own the checkoutPixampThe Pixamp Team/
How to run Meta ads when you don't own the checkout
Retail-native brands lose visibility the moment a customer leaves for the retailer's site. Purchase-intent signals are the workaround that keeps ads learning.
Read more - How to track Amazon sales coming from Meta and Facebook adsPixampThe Pixamp Team/
How to track Amazon sales coming from Meta and Facebook ads
Amazon blocks third-party pixels, which breaks the standard attribution model. Here's why that gap exists and what sellers use to work around it.
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