Retailers like Amazon, Walmart, Cultura, or Cdiscount have become a great place to buy.

Customers trust them. They get free shipping. They have their credit card saved. They're already logged in with Amazon Prime or Fnac+.

That’s why brands focus so much on selling there, and why retail media platforms (like Amazon Ads) have exploded.

And once you’ve decided to sell through retailers, the “obvious” way to drive traffic is to buy ad space inside the retailer itself. Your options are only bidding for keywords, sponsoring product listings, or running internal display.

But what if you could send traffic from Meta Ads directly to your product on the retailer’s page? It’s often cheaper and more effective than fighting for visibility inside the retailer’s walled garden.

Why Meta-to-retailer traffic is a smarter play than it seems

Most marketers assume that if you're selling on Amazon, Fnac, or Cultura, your only option is to run ads inside those platforms.

And to be fair — retail media platforms like Amazon Ads make it easy:

• You bid on keywords

• You show up in search results

• You pay when someone clicks

• And if that person buys, it looks like a clean, closed-loop sale

But here’s the problem: you’re not the only brand bidding.

And you're competing on price/budget, not creativity or targeting.

If a bigger brand bids €5 on your best keyword while you're capped at €1.50, you lose visibility. If ten other products are bidding for the same ad slot, your spend gets diluted. And if you're not careful, your cost-per-click goes up while your return goes down.

The result?

You’re playing in a closed system where everyone’s fighting for the same real estate, and most of the power sits with the retailer.

Now contrast that with this:

• You launch a Meta campaign targeted to your ideal buyer

• You send them to a Shopify landing page that matches your brand

• You offer a clear CTA: “Buy on Amazon” or “Get it on Walmart”

• You track that button click as a high-intent action

• And you feed that signal back to Meta so it can optimize your ads over time

You’re not just running ads.

You’re building a custom acquisition funnel that sells through retailers without being stuck inside their auction system.

However, don’t get us wrong, it’s not a perfect attribution loop. You’re only tracking high-intent purchase signals.

What most brands miss

Because this isn’t the standard playbook, most brands don’t think to try it.

They either:

• Send traffic straight to Amazon → lose all signal, no optimization

• Send traffic to their own site → but only try to convert there (even if the real sale happens on retailesr)

• Run Ads on Retailers (retail media network) → compete with 100 other brands bidding on the same category terms

What they miss is a hybrid model using Shopify as a strategic bridge between Meta and the retailer, where:

• You own the traffic

• You own the landing experience

• You control the signal

• And you still send shoppers to buy wherever they’re most comfortable

This isn’t just a workaround. It’s a smarter way to grow.

You're using Meta’s targeting power, your own brand experience, and the retailer's trust and convenience — all at once.

And you’re doing it in a way that your competitors likely aren’t.

How the smart brands set it up, and why it works

This isn’t about building a full-blown DTC experience.

It’s about building just enough of a bridge between your ads and your retailer to unlock performance.

Here’s how smart Shopify brands are setting it up:

Step 1: Build a lightweight landing page on Shopify

This page isn’t trying to close the sale.

It’s designed to introduce the product, build a bit of trust, and give the user a clear next step — like:

• “Buy on Amazon”

• “Available at Barnes&Noble”

• “Shop now on Fnac”

It can include the basics: a product image, a quick benefit list, a review badge, or even a short video. No cart, no checkout. Just one job: warm up the user and point them to your retail partner.

Step 2: Add “Buy on Retailer” buttons

Each CTA leads to your product listing on a retailer (Amazon, Best Buy, Cdiscount, etc.).

But here’s the key: You track the click.

When someone clicks that button, it’s not just a redirect → it’s a purchase intent signal.

That signal is rich with context:

• Who clicked

• Where they came from

• What product they were viewing

• Which retailer they chose

Step 3: Send that signal back to the Advertising platform (Meta/Facebook Ads)

This is where the magic happens.

That click event is sent as a custom conversion to your ad platform.

It tells Meta: “This user showed real intent. Go find more like them.”

Now, your campaign doesn’t optimize based on cheap clicks or video views.

It optimizes toward purchase-ready traffic even if the actual transaction happens on Amazon or Fnac.

And that makes all the difference.

Why this works

The reason this setup is so powerful is that it restores the feedback loop.

Most Meta campaigns fail when there's no post-click signal.

The algorithm needs outcomes to learn.

By creating this middle layer — just one page and a tracked button — you give the algorithm a proxy for purchase intent.

It doesn’t matter whether you sell through 1P, 3P, or a dozen retailers.

What matters is that Meta gets the right signal to keep learning and improving.

How Pixamp makes this work without the complexity

Everything we just described from tracking button clicks to sending signals back to Meta can be done manually.

But let’s be honest:

Setting up custom events, managing pixels, stitching together signals across platforms, and ensuring compliance is a hassle. Especially if you're a lean team focused on growth.

That’s exactly why we built Pixamp.

Pixamp is the missing layer between your ads and your retailers

When you use Pixamp, you don’t need to code anything or guess how to track clicks.

We help you:

• ✅ Add “Buy on [Retailer]” buttons to your Shopify landing pages

• ✅ Track each button click as a purchase intent event

• ✅ Automatically send that signal back to Meta (soon Tik Tok and other ad platforms)

• ✅ Improve campaign performance without needing to own the checkout

Your product still sells on Retailers.

But your ads now get smarter every day, because Meta finally knows what’s working.

You don’t need to spend more, just signal better

Retail media is a powerful channel.

But if you’re only playing inside the retailer’s platform, you're competing on budget.

Smart brands are doing both:

• Running efficient, well-targeted ads on Meta

• Sending traffic to trusted retailers

• And letting Pixamp close the loop in the background

If you’re tired of flying blind when your ads send traffic to Amazon, Sephora, Galeries Lafayettes, Fnac, Walmart, Costco… now you don’t have to.

Want to outsmart the competition (not just outspend them)? Contact us!