Every Q4, the same problem comes back.

Demand is there.
Ad performance is strong.
But logistics break the growth curve.

When your website shipping time hits 5–10 days, there’s a moment in December where pushing ads to your own checkout simply stops making sense.

For Christmas, that moment usually lands around December 17–18.

The Christmas shipping dead zone

Let’s take a simple example:

• Website delivery time: 7 days

• Customer expectation: delivery before December 24 (Christmas gift)

• Last realistic purchase date on your site: around December 17

After that point:

• Conversion rates drop

• Refund risk increases

• Customer experience suffers

• Ad spend becomes inefficient

Yet demand doesn’t disappear. People still want the product. They just want it now.

That’s where marketplaces change the game.

Why Amazon keeps winning in the last days before Christmas

Marketplaces like Amazon have a structural advantage during peak season:

• Prime delivery in 24–48 hours

• Clear delivery guarantees

• Strong buyer trust

• No friction at checkout

So instead of fighting your own logistics, the smart move is often to lean into Amazon when timing becomes critical.

The challenge?
Ads don’t optimize properly when the sale happens elsewhere.

The Pixamp playbook for last-mile performance

This is exactly where Pixamp fits in the stack.

Instead of shutting down ads or wasting spend on slow website deliveries, brands can:

1. Keep running Meta ads

2. Send traffic to a Shopify landing page

3. Redirect high-intent buyers to Amazon/Walmart/Target

4. Send purchase-intent signals back to Meta at the moment of redirection

The result:

• You protect conversion rates

• You keep Meta’s algorithm fed with strong signals

• You maximize sell-through when it matters most

This setup lets brands shift budgets, not stop growth.

Why this matters beyond Christmas

This isn’t just a Q4 hack.

The same logic applies when:

• Stock is limited on your site

• One SKU is sold out DTC but available on Amazon

• You want to support retail sell-through before a reorder

• Delivery speed becomes a competitive advantage

Pixamp gives you flexibility.
You’re no longer locked into a single checkout path when conditions change.

The key takeaway

Winning Q4 isn’t only about creatives or bids.
It’s about knowing when your website stops being the best conversion point.

Brands that adapt their funnel to real-world constraints outperform those who don’t.

Pixamp exists to make that switch seamless.