Landing a listing on Sephora, Macy’s, or Galeries Lafayette is a dream milestone for many brands. It’s proof that your product has reached the next level. Trusted by world-class retailers and placed in front of millions of potential customers.

But here’s the truth: getting listed is only step one. What really matters is what comes next. Proving to these retailers that your product has demand, that it moves off the shelves quickly. And that your brand can sustain momentum. Without that proof, shelf space shrinks, visibility fades, and reorders never happen…

Why proving demand matters after launch

Retailers like Sephora, Macy’s, and Galeries Lafayette care about one thing: sell-through velocity. They want to know that when they give your brand space, it’s worth it.

If your product launches with a splash but stalls after a few weeks, you won’t make it to the next buying cycle. On the other hand, if you can show strong sales quickly, retailers double down. They’ll push your product higher in search. Feature it in email campaigns, and give you better visibility.

In other words: your first launch window is your make-or-break moment.

A concrete example (Sephora skincare launch)

Let’s imagine you’re a clean skincare brand. After months of negotiations, you finally secure a spot on Sephora’s online store. Your first shipment of 5,000 units goes live. The culmination of years of work.

Now the clock starts ticking. Sephora isn’t celebrating with you. They’re watching closely to see if your products actually move.

You decide to push traffic with advertising platforms (for instance Meta ads). You spend €8,000 in the first month sending customers straight to your Sephora product page. You expect to see strong demand, but here’s the problem:

• You can’t see conversions. Once the customer leaves your site, you lose visibility.

• Meta doesn’t see conversions either. Without signals, your campaigns stop optimizing.

• Sephora sees slow velocity. With no proof of demand, your spot in their catalog is at risk.

That’s the nightmare scenario: you spend thousands to support your launch but neither you nor Sephora can see the results clearly. Instead of proving your value, you risk being cut.

Why sending demand to retailers is critical

Smart brands don’t wait around for organic discovery on a retailer’s site. They activate demand by:

• Mobilizing their community and audience by sending them directly to retailer product pages.

• Running Meta or TikTok ads to drive targeted traffic.

• Proving to retailers that they can move units fast and bring new customers in.

When you do this well, retailers reward you. They increase your visibility, reorder faster, and treat you as a partner rather than a gamble.

The problem with Meta ads to retailers

The catch? Running ads directly to Sephora, Macy’s, or Galeries Lafayette creates a data black hole:

• You don’t own the checkout so you can’t track purchases.

• Meta doesn’t get conversion signals, so ad performance tanks.

• You’re flying blind hoping your spend translates into sales.

For a brand trying to prove itself during launch, that’s an unacceptable risk.

How Pixamp makes retail launches work

This is exactly where Pixamp comes in.

• You run Meta ads → customers land on your Shopify product page.

• They click a Pixamp “Buy on Sephora” button (or other retailer).

• Pixamp captures the purchase intent and sends it back to Meta as a high intent purchase event.

• Your campaigns optimize like you owned the checkout.

• Retailers see the spike in demand, and your reorder cycle is secured.

Instead of losing visibility, you gain control. Instead of wasting ad spend, you prove to retailers that your brand is worth betting on.

Conclusion

Getting listed on a retailer like Sephora or Macy’s is a huge milestone. But the launch moment is where brands win or lose. Retailers want proof of demand and the only way to give it to them is by driving traffic and tracking results.

Pixamp gives you the missing piece of the puzzle. By restoring signal to your campaigns you can spend confidently, prove demand, and secure long-term retail partnerships.

With Pixamp, you don’t just launch but you launch sustainably.

FAQ

How do I maximize my product launch on Sephora or Macy’s?

By activating demand yourself. Running campaigns and pushing your community to your retailer page. Don’t rely only on organic traffic.

Why do retailers expect brands to prove demand?

Because shelf space is competitive. Retailers invest in brands that drive velocity and bring in new customers.

Can I run Meta ads that send customers directly to a retailer?

Yes, but without proper tracking, you’ll lose visibility and optimization. That’s where tools like Pixamp help.

Do I need to spend 100% of my budget through Pixamp?

Not necessarily. You can keep your sales campaigns redirecting to your own website while using Pixamp to ensure your Meta campaigns keep optimizing even when traffic goes to retailers.